L’Oréal font

The L’Oréal font that is used in the official logo for this well-known French cosmetics company is a typeface by the name of Trade Gothic LT Std. It was designed and created by a font author who goes by the name of Jackson Burke, and it was published via the Adobe foundry.

About the L’Oreal cosmetics brand

Founder Eugène Schueller founded L’Oréal in 1909 as a young chemist with an entrepreneurial spirit. It began when Schueller was the first to formulate a safe hair dye, so he manufactured and sold it to Parisian hairdressers. L’Oréal’s motto becomes “Savoir saisir ce qui commence”, meaning seize new opportunities.The L’Oréal beauty range dominated the industry from 1985 to 2005 as the number one beauty brand. A key feature of L’Oréal’s 21st-century strategy is our commitment to diversity, inclusion, and ethical and social responsibility.

Typefaced typically used in the L’Oreal logo

The L’Oréal logo is an elegant design that incorporates two parts of the text: the company’s name and a secondary piece of information underneath (Paris in the original logo). Both parts are in white with Sans Serif text. The logo has a weighty feel to it, which reflects the company’s model. The text is entirely in capital letters and is a stand-alone logo with just text. The logo is most commonly seen with a black background incorporated to continue the idea of elegance.

---

Categories: Business Fonts , Professional