Alibaba Font

Alibaba is a Chinese technology company founded in 1999 by Jack Ma and his co-founders. Its online marketplaces connect buyers and sellers across retail, wholesale, and business services. The orange smile-shaped logo and simple wordmark are among this Chinese tech brand's most recognisable features.

Univers was created by a font designer known as Adrian Frutiger. It closely matches the clean sans-serif lettering used throughout in Alibaba-inspired designs. Its balanced and simple forms (as well as being highly legible) make it well suited to: technology branding, online shops, business presentations, as well as other digital projects. The font is free for personal use only, so commercial users should obtain the appropriate licence before downloading it for business work.