Adidas Font

The adidas font that is used in the branding and logo for this internationally recognised sporing brand is Avant Garde Gothic.

This sans serif font was designed by multiple font authors including Edward Benguiat, Christian Mengelt, Andre Gortler, Tom Carnase, Herb Lubalin, and Erich Gschwind. It is a rounded style font that includes over 20 different fonts in the complete font pack. Here is a screenshot demonstrating at what it looks like:

Adidas font free alternative

If you're not planning to use the font in a commercial project, then there is a similar free font called Tex Gyre Adventor font by GUST e-Foundry. It is a very close replica of the lettering used in the original Adidas logo. This font comes in several variants allowing you to mix and match styles in order to achieve the exact look and feel that you're trying to achieve. These styles are: Regular, Bold, Italic, and Bold Italic. (Note: all x4 of these variations are included in the download file below).

About the Adidas brand and Logo Lettering

If you're looking for the largest sportswear manufacturer in Europe, you'll go straight to Adidas which just so happens to also be the second-largest sportswear manufacturer in the world. Adidas is a German company that specializes in sports shoes, clothing, and accessories. The company was founded in Herzogenaurach, Germany by Adolf Dassler in 1949. Nowadays, Adidas produces footwear, clothing, and accessories for a wide variety of different sports such as golf, gymnastics, ice hockey, cricket, basketball, and many others.